Website Rebrand & Digital Transformation

A strategic six-month digital rebranding initiative that revolutionized Martello Technologies' online presence through a holistic website redesign, focusing on enhancing SEO, user experience, and demand generation capabilities.

Role

Brand and Project Manager

Role

Brand and Project Manager

Role

Brand and Project Manager

Timeline

June - November 2024

Timeline

June - November 2024

Key Responsibilities

Primary liaison between marketing, design, and development teams
Brand compliance oversight
Project communication and status tracking
Strategic alignment of design, content, and technical implementations

Primary liaison between marketing, design, and development teams
Brand compliance oversight
Project communication and status tracking
Strategic alignment of design, content, and technical implementations

Primary liaison between marketing, design, and development teams
Brand compliance oversight
Project communication and status tracking
Strategic alignment of design, content, and technical implementations

Project Impact

Increased organic sessions in 58.86%
Improved user engagement by 68%
Significant growth in digital presence and user interaction
Strengthened brand cohesiveness
Implemented department-wide project management transformation

Increased organic sessions in 58.86%
Improved user engagement by 68%
Significant growth in digital presence and user interaction
Strengthened brand cohesiveness
Implemented department-wide project management transformation

Increased organic sessions in 58.86%
Improved user engagement by 68%
Significant growth in digital presence and user interaction
Strengthened brand cohesiveness
Implemented department-wide project management transformation

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