App8 Solutions
Rally Digital Dining Solution Branding
This was a dynamic 6-week branding sprint for App8; I crafted a comprehensive brand identity for Rally, a digital dining solution with two distinct product lines: Rally Eats and Rally Suites. The project challenged me to develop a sophisticated, modular design system that maintains a strategic connection to the existing corporate brand while providing flexibility for future rebranding.
The Bullhorn
The image of a bullhorn is a nod to the vibrant, energetic environments of stadiums and sporting venues. The bullhorn symbolizes not just the announcement of orders but also represents Rally as a herald of convenience and unity in food ordering.
Converging Paths
The strokes used to create the Rally logo are more than just design elements; they represent the various paths of different food orders. Like the converging lines, Rally brings together multiple orders from different restaurants, unifying them into a single, cohesive delivery system.
Product Variants
The duplication of the bullhorn structure in the logo signifies the different services under the Rally umbrella - Rally Square and Rally Dispatch. This subtle yet effective differentiation ensures brand coherence across your services while maintaining a unified brand identity.
User Centric
The design illustrates how all services and orders paths converge towards one central point - the user. This user-centric design philosophy mirrors Rally’s commitment to providing a seamless and user-friendly ordering experience.
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Website Rebrand
Martello Technologies
A strategic six-month digital rebranding initiative that revolutionized Martello Technologies' online presence through a holistic website redesign, focusing on enhancing SEO, user experience, and demand generation capabilities.
